Privacy Policy
Last Updated: 2026
This Privacy Policy explains how Akelalt Ltd ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards information when you visit our website akelaltd.com (the "Site"). Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us or sign up for communications, we collect your name, email address, and any other information you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs.
- Cookies and Tracking Technologies: We use cookies, pixels, and similar tracking technologies to recognize your device and improve your experience.
- Usage Data: We collect information about how you interact with our content, including clicks, searches, and affiliate link engagement.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve the Site and our services
- To conduct analytics and understand user behavior and preferences
- To track affiliate commissions and partnerships with third-party gambling operators
- To send newsletters, updates, and promotional content (with your consent)
- To comply with legal obligations and prevent fraud or abuse
- To personalize your experience and deliver relevant content
Cookie Policy
Our Site uses cookies and similar technologies to enhance your browsing experience. Cookie types include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how users interact with the Site using services such as Google Analytics.
- Affiliate Tracking Cookies: Used to track clicks and referrals to partner gambling operators and calculate commissions.
- Marketing Cookies: Enable us to deliver targeted content and measure campaign effectiveness.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You may also disable cookies through your browser settings. Note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices, terms, or content of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.
Important: Akelalt Ltd does not control or endorse the privacy policies of linked gambling operators. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate data.
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You may limit how we use your data.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You may object to certain processing, including marketing communications.
- Right to Lodge a Complaint: You may file a complaint with the UK Information Commissioner's Office (ICO).
If you are located in the United States, certain privacy rights may also apply under state-specific regulations.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Typically:
- Contact information is retained for up to 3 years after last engagement
- Analytics data is retained for up to 12 months
- Affiliate tracking data is retained for up to 24 months for commission verification
- Legal or compliance-related data may be retained longer as required
You may request deletion of your personal data at any time by contacting us.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: privacy@akelaltd.com
Website: akelaltd.com
We will respond to your request within 30 days in accordance with applicable data protection laws.
This Privacy Policy is effective as of 2026 and may be updated periodically. We recommend reviewing this page regularly for any changes.